Nike for Courir

The Nike sneakers inspired by the iconic Total 90 design are brought to life in a studio setting, where sport meets fashion. The shoes, rooted in vintage soccer aesthetics, are paired with modern, stylish outfits, transforming them into a statement piece for everyday wear. Throughout the video, characters embody elements of soccer—referees, players, and coaches—blurring the line between sport and style. The girl moves through these roles with the same confidence and grace she brings to fashion, playing soccer like she’s walking the runway. It’s a celebration of how heritage design seamlessly fits into today’s street style, proving that these sneakers are as much about fashion as they are about sport.

Creative Director : Allegorie Studio
Styling : Ben Georg
MUA : Alexia Amzallag
Camera Assistant : Clémence Rolland-Casado
Light Assistant : Igor Knevez

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