Eadem - “Le Chouchou”

For Eadem’s latest campaign promoting their lip balm, Le Chouchou, we captured the vibrant diversity of Paris. Featuring models from everywhere, the videos blend studio shots with scenes from the streets of Paris, offering a dynamic and unexpected take on a traditional casting call. With a fashion-forward vibe and a twist of unpredictability, the campaign celebrates individuality and style, while showcasing the essence of Le Chouchou.